Even a “thought” can be visually represented by photographic stylistic means.
If the core offer of your company does not consist of a “material” product, but of service or “ideas”, it is possible to find symbols to make this “invisible” visible.
The complexity of a machine.
The efficiency of man and technology.
The know-how of your employees.
The strength of your employees as a team.
With mobile studio I come to your company and photograph your employees on site. Individually or in a team, against a neutral background or in your working environment.
Your own employees usually represent the company best, because they know the product, feel connected to it and radiate it – even people with no camera experience.
When shooting people, I always photograph in such a way that the scenes are created naturally and as if from a real situation.
By conscious line guidance in the picture persons or objects are framed or products are arranged in such a way that it supports the advertising effect.
For the viewer, these psychological aspects are not obvious, but have a subconscious effect.
In the upper picture each person presents a product. The deliberately arranged different height at which the product is held creates the impression of a promising, ascending line. (The red arrows serve only for clarification.)
In the example above, it was my task to present the assembly team as a strong, competent team with know-how. In the chosen perspective, the people are “framed” by the masonry, which supports the team effect.
I largely refrain from direct instructions on facial expressions or poses that the people should adopt. Instead I explain the desired effect, the goal and involve the people in the creation of the picture.
In this way, no situation arises in which a person feels at the mercy of the camera and automatically adopts a natural and believable attitude.
In industry, I often have to deal with products or scenes that at first glance have a rather sober appearance.
Dusty construction sites or production halls, dirt, smoke, supposedly confusing machine housings…
My aim is to visually highlight the attractiveness of a product in its sector and to present its functionality as a highlight.
Every construction site, every production hall or workplace can become a “stage”. Photographed in dynamic perspectives, interesting light or focus sequences, every product suddenly gets a bombastic presence without being distorted or changed.
Many products, machines or services can only be shown in their actual use at the respective customer in their functionality.
Photographing, especially in industrial parks, requires a photographer’s permit in advance. However, at the request of the company, it is usually possible without any problems to obtain such a photographer’s permit from the plant operator in order to have a project photographed for advertising purposes.
If you wish, I would be happy to contact you or arrange an appointment with the respective contact person and ask about the conditions and requirements applicable there.
© Jennifer Wolf Fotografie