My task is not only to depict the product, but also the vision behind it.
There is much more behind a photo that is supposed to reach a certain goal than a good camera. Much more than a whole piece of equipment and much more than applied craftsmanship. A decisive component of goal-oriented advertising is to address the subconscious of the viewer through an individual mixture of the most diverse photographic stylistic devices and psychological aspects. The first step is to arouse the viewer’s attention through the aesthetics of an image and immediately cast a spell over him, then to guide his gaze through an image within fractions of a second and let him discover and find what he is looking for.
© Jennifer Wolf Fotografie